As much as $22 million in taxes will flow into local and state coffers. Weinstein’s so-called economic impact study projects the Super Bowl will generate up to $477.5 million in benefits, coming from an estimated 150,000 out-of-town visitors who are expected to spend up to $350 per night on hotel rooms and $300 per day on other things. In Hollywood, rooms at the Dream Hollywood hotel are going for about four times the region’s average nightly rate of $445. Like most major hotels in downtown Los Angeles, the Intercontinental Hotel and the JW Marriott are fully booked for the weekend. But with the Omicron variant still circulating and live events trickling back after long shutdowns, are Super Bowl fans ready to party and spend in L.A.? It cited “the explosion of Omicron and its pervasive, evolving impacts,” showing how hard it has become for organizers and businesses to plan for COVID contingencies.īig sports events are typically a windfall for the cities that host them, with hotels and local businesses preparing for months in advance to host hordes of tourists and coming up with creative ways to capture their dollars. itself has canceled all of its activities for the Super Bowl, including its Friday night VIP party and a separate fundraiser and art auction. promises an afternoon “where fashion, football and philanthropy collide.”īut the NFL Players Assn.
In Santa Monica, a fashion show at an outdoor mall put on by Off the Field Players’ Wives Assn. He may have lost millions of dollars, but The Weeknd had the entire world talking about him for a few minutes on Sunday and whether it was positive, negative, or in meme-form, exposure is exposure.Circus performers, carnival games and rapper Lil Wayne will descend on the Shrine Auditorium in downtown Los Angeles as part of a Super Bowl weekend celebration hosted by former NBA center Shaquille O’Neal. The Weeknd hinted at just how much money his performance was going to cost during a press conference earlier during the week saying he wanted to pull off a dramatic exit like Diana Ross did by flying off in a helicopter in 1996, but said “I don’t think I have enough money for it.” “Abel spent almost $7 million of his own money beyond the already-generous budgets to make this halftime show be what he envisioned,” a rep for the star told The New York Post. On top of not actually receiving a sizable check from the show’s sponsor, Pepsi, The Weeknd reportedly spent almost $7 million of his own money to make the show look how he wanted it to look. The tradeoff, of course, is having over 100 million people watching your performance on one of the grandest stages in all of sports. In fact, he probably lost a sizable amount of money and it’s not because the majority of people out there seemed to hate the show.įorbes reports that most halftime performers are paid on a “union scale” which is a fraction of what they make when selling out arenas and stadiums around the world for an actual concert. It turns out he likely didn’t get paid at all for the performance.
So, what sort of paycheck did The Weeknd take home? It certainly wasn’t a cheap performance, he and his team pulled out all the stops, that’s for sure. While every Super Bowl halftime show is extremely over the top, his was even more so with a gigantic set, and dozens upon dozens of body doubles. The Weeknd’s Super Bowl LV halftime show was interesting, to say the least.
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